The number one rule of ineffective email marketing is to ALWAYS capture every email address of every possible prospect. Here is the way to get started building a large customer list to promote your products and make more money in the process.
First, you will need to sign up for a paid membership at a respected autoresponder service. This is not very expensive. It usually costs no more than $20 per month. Either Aweber.com or Getresponse.com are two good recommended autoresponder services.
Here is the outline for using your autoresponder to create campaigns that will sell products for you consistently.
Place a sign-up box on every website you own to capture email addresses from your prospects.
Offer them a FREE report or eBook for signing up for your new newsletter.
You will use this newsletter to ‘broadcast’ news, special offers, discounts, and clearance sales to your ‘active’ list of prospects at different times as needed. A good tip is to keep your prospect audience ‘on the hook’ and always receptive to your email messages. Build good rapport with your subscribers.
By capturing as many email addresses as you can and broadcasting a newsletter to your customers on a frequent basis (once every 2 to 3 weeks is O.K. for most businesses), you will increase your sales and profits.
When sending out a broadcast, give your prospective customers a FREE offer that complements the product or service that you are promoting in the email.
This could be a FREE eBook or report that might make them more interested in the product that you are selling. Include in the free eBook or report a hyperlink to your product sales page just in case they decide to go ahead and buy your product after reading the FREE eBook or report. You always want to make it as easy as possible for your customers to read, review and purchase your product.
Then in the same email broadcast, give your customers a “preview” of your next email offer. Also, include a line or two about the next FREE bonus offer that will accompany your upcoming email to interest them and set up your next product mailing.
It all comes down to meeting the expectations of your customers. They will know what is coming to their inbox next. Who knows, your customer might already be sold on the next offer as soon as it arrives!
When advertising your product in ezine ads, always give the people that are reading your ad the opportunity to get on your mailing list.
In fact, you should be advertising your product for the purpose of capturing the prospect’s email address. You are going to make your sales and profits on the back end. Avoid trying to sell your product from the ad itself.
To do this, you offer them FREE information and MORE DETAILS about the product that you are promoting in your ad. Then have the prospect send a blank email to your autoresponder. Follow up using your autoresponder with a message of your choice that includes the promised information. Also, add these prospects to your newsletter mailing list.
Refer to the instructions at your autoresponder service on how to make the hyperlink to your autoresponder and how to organize your new email addresses.
Email marketing makes you more money when it is done right. Follow the tips above and cash in on your company’s new email marketing strategies with ease.
Now you have a way to get people to see your offers at a minimal cost. And you have built up a high level of trust and loyalty with your subscribers. Plus in the eyes of your customers, you always overdeliver. That’s a triple-winning combination for your marketing mix. And you did it all automatically!