Digital Marketing

On-Page SEO Techniques Guide

Would you like your blog posts to be keyword-focused and SEO-friendly, and at the same time attract a lot of visitors?

Would you like Google to easily understand which keyword you want to rank for?

If you really want these, you’re in the right place. Because I will explain step by step what you need to do to achieve this goal. There are 2 types of work you should do when it comes to optimizing your website or blog posts:

1) On-site SEO Work

2) Off-Page SEO Work

In this article, we will focus on on-site SEO work. We will present an effective guide, where we explain the most important on-site SEO techniques, which you can use while optimizing your blog posts.

Introduction to On-Page SEO:

This work is done both for the entire website and for every article you share. You create a Google sitemap to optimize the entire site. You edit the permalink settings. You do site speed work. You edit the SEO title and description sections on your website.

In short, you work for the entire site.

Apart from that, you need to do SEO optimization for each article. If you want to rise quickly in Google rankings, you need to write target keyword-focused blog articles.

Choosing the right title and description, increasing the quality of the article and many other factors increase the SEO compatibility of the articles.

Why Should We Optimize Our Posts To Be SEO Compatible?

When people think of SEO-compatible articles, articles filled with keywords come to mind. This is definitely not the case. Remove all of these in the past. Now, Google is raising the blog posts that users like in the rankings.

You will always do your work with the users in mind. But of course, you should also pay attention to certain rules. Because what we call a search engine is a kind of chain of algorithms. You should guide him so that he can reach the most accurate data about your website and your articles. So that your articles can move up in the rankings…

So why do we put up with so much trouble? Why do we try to optimize our articles so that they are SEO compatible by considering so much detail?

Because SEO is the most effective way to attract visitors to the blog posts we write for free. It is free and with the right work, it provides a lasting result. No matter how nice a website you make, if people don’t come to that site, throw it away.

It means you built the website for nothing. But if you do the right work and rise in Google rankings and attract visitors to your articles, then the website you have built will make sense.

Especially if you want to become an affiliate through the blog posts you write and earn commission by making sales, you definitely have to do quality on-site SEO work. You have no other choice…

When determining the ranking of a blog post you wrote in search results, Google does not only base it on the SEO score it gives for that article. In addition, he pays attention to how much is shared and how much is followed on social media.

It also takes into account the backlink quality and domain authority of the website. It also takes into account other off-site SEO work you’ve done. In short, all SEO studies are directly related to each other. Never forget this rule.

Factors that affect Google rankings, according to Searchmetrics:

As you can see, the influence of factors that affect search engine rankings changes over the years. Some are removed, and new factors are added in their place. As Google technology improves, the factors affecting rankings become more realistic.

When you examine this infographic, you will see how important Off-Page SEO is, but On-Page SEO cannot be overlooked. As we said before, all factors are directly related to each other.

Despite this, the golden rule of SEO has never changed:


In other words, quality written content wins in SEO rankings.


I will share with you 10 special techniques that you can use to increase the SEO compatibility of your articles on the site. If you’re ready, let’s see what they are!

Choose An Attractive Post Title With #1 Keywords

A person searching on Google will first see the title of the blog post you wrote. That’s why the title is the most important on-page SEO factor. When you put a catchy title, your article will attract people’s attention more easily.

More people click on your post from the search results. The more clicks on the article, the higher it’s rank in the search results.

In the title of the article, use a keyword that you are absolutely targeting. For example, the keyword we are targeting in this article is:

“On-Site SEO Techniques”

So we used keywords in our title. Take care to usually put the keyword at the beginning. But even in the end, it won’t make much of a difference. It does have an effect, albeit a small one.

Do not use the same keyword twice in the title. Don’t try to mislead the search engines. And make sure the title has a maximum of 65 characters.

#2 Pay Attention to Post Permalink Structure

Be sure to use your targeted keyword in the URL of the article. Avoid using various symbols and punctuation marks in the URL. Do not use Turkish characters. The title must be in English characters in the URL.

A hyphen should be used between words. This is how the most accurate URL structure is created.

Wrong URL Structure:

Correct URL Structure :

#3 Use H1, H2, H3, H4 Header Layout

You must apply the title hierarchy in your articles. In this way, you present the reader with a more easily readable text. By including the keyword in the subheadings, you give Google a clue to understanding the keyword you are targeting.

Subheadings provide subject integrity and strengthen fluency.

#4 Pay Attention to Keyword Density

You should pay attention to the number of keywords you use in the article. First of all, I want you to know that stuffing your articles with keywords will not benefit both the readers and the Google rankings of their articles.

When writing an article, use your target keyword from time to time. But do not let these keywords catch the eye of the reader. Do not reduce the fluency of the article. Imagine you are doing a Google search on a topic. You see an interesting title and click it. When you read the article, you realize that it gives good information, but you leave the article because you are tired of seeing the same keyword all the time.

When writing an article, write for the reader, not for the search engines.

#5 Pay Attention to the Description and Label Sections

When people search on Google, they see a description section with the title. The description section is also important for people to click on your site. The most important task of the description part is to tell Google what the article is about.

Tags section is also very important to attract more visitors to your post. A separate URL is generated for each tag you enter on your website. These URLs are also indexed by Google.

Creating various questions or topic titles about the topic you wrote using your keyword in the tags will make positive contributions to you.

If you are writing your article by paying attention to the title hierarchy, you can write the H2, H3, and H4 titles in the tags section. It will be enough to enter 4-5 tags on average. Never spam by adding too many tags.

#6 Use Optimized Quality Images

Using optimized images allows you to attract extra visitors from the image searches section. When we save the name of the image as a keyword (Example: 2018-site-ici-SEO-techniques), the title of the image becomes SEO compatible.

You can make the title of your image SEO compatible without Turkish characters and using hyphens between words.

In addition, by entering an alt tag on the image you have uploaded, you will also provide information about the image to the search engines. Remember, if you don’t enter the title and alt tag, Google can’t figure out what the image is related to.

Images are an important in-article SEO tool. Why?

Because quality images attract the attention of the reader. It makes writing more fluid and more fun. This allows people to stay on your site longer and leave your site more satisfied.

These are all factors that positively affect the Google ranking of your articles. If you please the reader, Google will reward you in the rankings.

Make sure that the images you add are not too large. Large images slow down the loading speed of the site. This is a situation that negatively affects SEO.

#7 Your Articles Must Have At Least 500 Words

Articles of 200-300 words are unattractive to both people and Google. The small number of words gives the message that the text contains little information. Although there are some exceptions, the number of words you will use in an article should be at least 500.

You should have done thorough research before writing an article. You should try to give people as much information as you can. Especially if you want to rise in keyword rankings where competition is high, you should pay attention to providing even more information.

#8 Make Internal Linking

When you write an article, link to your previous articles from that article. Share your articles related to the subject by linking them when necessary. You can make these links over a keyword or through the titles of your articles.


Be sure to read our article, where you can learn more detailed information about in-site linking:

Why Is Internal Linking Important for SEO?

As you can see in the example, I directed you to read an article related to the subject you wrote before. This way, I make you stay on my site longer and click more pages. All of these will be noticed and rewarded by Google.

#9 Offsite Linking

In the article, you can link to a relevant article from a reliable site. Do this whenever you need to link. Not always…

If you are doing affiliate marketing, you will often need to link to another site. Because you will direct visitors to the site of the products. For this, you will give a link to the sales page of the product. This referral process through an affiliate link is an example of off-site linking.

I suggest you give these links as nofollow. You can do this easily by coming to the link section and entering the rel=”nofollow” code. In addition, when linking outside the site, you should set this link to open in a new tab.

The code to open the link in a new tab: target=”_blank”

If you have already set up a WordPress-based site, you will see that there is an option to “Open in new tab” when linking. When you check this box, the code will be generated automatically.

#10 Write Enthusiastic Posts

It will not gain you anything to prepare poor quality, hard-to-understand articles that will not attract people’s attention and appeal only to search engines. On the contrary, it loses a lot.

Articles that do not add anything to people, do not provide information and do not arouse curiosity cause visitors to leave the site immediately.

Increasing bounce rate numbers send negative signals to Google and your site will be lowered in the rankings. Google does not let any cheating go unpunished.

Write about intriguing topics that interest your readers. And do it in a quality style that appeals to your readers.

When he does this, that article is read by many people. Both readers stay longer on the site. He also wants to read your other articles. He shares his articles on social media. Recommend to people.

In short, quality content is rewarded by Google…

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